What are the Campaign Specifics?

Campaign Objectives
The Asthma Rescue campaign has five primary goals:

• Provide physician education throughout targeted areas;
• Reverse the trend of increased asthma incidence in African-American, Hispanic and minority communities;
• Position the NMA as a leading organization and authority in asthma treatment;
• Maximize public and private partnership ; and
• Increase public and community awareness.

Target Audiences
To maximize the impact and resources of this campaign, the following community and opinion leaders will be targeted:

• African-Americans, Hispanics and other underserved populations
• Physicians
• Media
• School officials
• Religious & Civic Leaders
• Corporations/Foundations
• Pharmaceutical Companies

Target Locations
The following cities will be targeted in an effort to reach the greatest number of African-American and Hispanic residents with this campaign, the following cities will be targeted:

• New York , NY
• Washington , DC
• Miami, FL
• Atlanta, GA
• Houston , TX
• Chicago , IL
• Los Angeles, CA
• Oakland, CA

These cities were selected because they each have a significant African-American and Hispanic populations and are all among the top media markets in the nation.